It's not surprising that the newly-formed Tru-Vue company of Rock Island, Illinois decided to try their hand in the advertising market. Nor is it surprising that they chose a local institution for one of their first advertising filmstrips. What is surprising is that this early subject was a girls' Catholic school run by the Salesian Sisters - and that the stereo photography is actually pretty darn good, considering!
Looking for a ridiculous series of stereoscopic photographs on one subject that were probably all taken in the course of an hour and possibly all given captions in the span of two minutes? Then look no further, my friends.
1933 in the finest borough of the greatest city in America is brought to life, in sepia-toned 3D in a rare second strip from Tru Vue. See the Botanical Gardens, Prospect Park, the industry on the Gowanus Canal, the Red Hook Grain Terminal - and more - all in stereo pairs & anaglyphic 3D!
In additional to his usual fare - fancy estates, towns, zoos, and so on - VistaScreen's photographer Stanley Long dabbled in artistic figure studies. Largely unadvertised for obvious reasons - this was 1950s Britain after all - few of these sets are floating around. Here's the first in the Miss Continentale series.
In 1934, Tru Vue published "New York's Chinatown", which starts with a little racist poetry and goes on to show some random street scenes, etc, as well as making it look dangerous and exotic. The 3D is well executed for early Tru Vue - the racism, not so much. Also included, a short explanation on how a Tru Vue filmstrip was put together.
Happy New Year! And what better way to celebrate than with a burlesque performance? Sally Rand's Fan Dance is credited by many as being the main attraction at the 1933 Century of Progress - despite its having gotten her arrested numerous times. See it here in 3D via an early filmstrip from Tru Vue, taken at the Chicago World's Fair!
The Century of Progress World's Fair - held in Chicago in 1933 and again in 1934 - was among the most successful World's Fairs of all time, actually turning a profit. It was also the launch-pad for Tru Vue's toy-format 3D filmstrip system, which documented the Fair over 8 different filmstrips. This is the first one.
Unlike our previous "Christmas present" from Tru Vue, this 1933 filmstrip is not a creepy, low-budget romp through a garage and then a weird scene in a little girl's darkened living room. Rather, it is a fairly interesting peek into messaging for kids during the Great Depression, with MUCH higher production value.
Apparently, in the 1930s, "Santa Claus' Workshop" was the place "Where Dreams Come True for Girls". Because every girl's dream is to receive a doll hastily slapped together in the dingy corner of a garage by a deranged bearded hobo, whose lack of contact with any actual children (or elves) might be a result of his being listed on certain registries, and whose lack of elves might just have a sinister explanation...
VistaScreen had the opportunity to create some historically interesting stereoviews when they finally sent one of their photographers out of the United Kingdom - and down to Southern Ireland. Sadly, but predictably, they opted instead to show some rather standard (if well-taken) views of some rather standard tourist destinations in the "rebel county".